Whether you wash your face in the morning, before bed or both, choosing the right cleanser is essential. You want a product that effectively removes dirt, debris and impurities, but not something so harsh that it strips your skin, leaving it feeling tight, stretched and thirsting for moisturizer. Enter the Shiseido cleanser Bethenny Frankel recently raved about on TikTok. "This one hits different. ... It feels so moisturizing," she swooned.
In the video, Frankel praised the under-$40 skin care find available on Amazon, and said it was worthy of the VIP section of her beauty cabinet. "The way it lathers on your face," she swooned. "It's like shaving cream and it feels so moisturizing."
Shiseido
Designed to be gentle enough for all skin types, this lightweight cleanser is oil-free yet still leaves the skin soft and hydrated after use. Even better, it doesn't just rid your skin of makeup and dirt; it also "helps strengthen the skin barrier and defend against environmental pollutants," according to the product description.
Shiseido is a luxury skin care brand that's been around since the 1800s (no joke!). It started as a Japanese pharmacy that grew into a beloved cosmetics brand with products many people still use and love today. The brand's mission is to bring "health, beauty and happiness to people," so it's no wonder Shiseido's best sellers feature innovative formulas and technologies that deliver real results.
Like Frankel, shoppers at Amazon who've purchased this foam cleanser are fans. It's earned 4.6 out of 5 stars, and customers say it's a gentle product that leaves skin feeling soft.
"No drying, no stinging, great for mature skin!" one shopper wrote in their review. "The foam provides a glide-on moisturizing cleansing. No tight feeling after rinsing, just a confidence that all makeup and toxins are gone! Great product, lasts longer than most!"
Another shopper added, "I was very pleased with product. I'm 88 and was looking for something that was not drying but felt good after using. This is the best I've used."
Shiseido
If you're looking to save yourself some cash on makeup wipes, you'll be pleased to know that mascara, eyeliner, foundation and lipstick are no match for this cleanser. "It washes away makeup without leaving dryness," one shopper noted in their review. "The lather is the best I've ever seen."
The reviews quoted above reflect the most recent versions at the time of publication.
